Online shopping with a focus on general merchandise.

With 41 million unique products offered, bol. customers have a wide range of choices. That’s why 13 million Dutch and Belgians shop on its online retail platform. Bol. also works with over 48,500 local entrepreneurs who sell through its platform.

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Year bol. was established

Little doll standing on the computer.

Number of customers bol. serves

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Meet the rest of our family

Our great local brands

We share a passion for delivering great food, value and innovations, and for creating inclusive workplaces that provide rewarding career opportunities.

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