B2B Marketeer Retail Media

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B2B Marketeer Retail Media

  • Zaandam
  • Marketing & Strategy
  • Bachelor
  • European Business Services
  • NLD
  • Ahold Delhaize
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  • To be courageous
  • To live wholeheartedly
  • To keep growing
  • Een ondernemende houding
  • Oog voor detail
  • Passie voor je vakgebied

How you can
make a difference

B2B Marketeer Retail Media

Hi, we are Ahold Delhaize, a global family of caring brands 
Helping people eat well, save time, and live better. That is what Ahold Delhaize (55m weekly customers, 413k colleagues) stands for. As one of the world’s largest and most forward-thinking food retail groups, our global family of local brands creates inspiring shopping experiences. Whether people shop at brick-and-mortars, prefer quick pick-ups, or opt for the convenience of ordering online, Ahold Delhaize delivers.  

We are growing our business quickly but responsibly. We advocate and accelerate sustainable retailing, responsible sourcing, supporting local communities, and helping customers make healthier choices in a world in transition. That requires the courage and wholeheartedness to have convictions and stand up for what we believe in. It also takes a growth-hacking mindset: tomorrow’s opportunities call for tomorrow’s skills. But most of all, it requires us to be there for the people and communities we serve. #daretocare 
 
About the job 
Ahold Delhaize has recognized the opportunity of Retail Media, dubbed The 3rd Wave (after Search and Social Media) and started retail media in Europe 10 years ago at Albert Heijn. Since then we’ve seen uninterrupted double digit growth surfing that wave in the Benelux driven by Albert Heijn Media Services (AHMS) and Bol.com Retail Media (BRM). Both are broadly considered to be leaders in retail media, holding an innovative first mover track record & vast privacy proof 1st party data.

 

In your role as a B2B Marketeer Retail Media you will have the unique opportunity to help set up the marketing activities for both the Ahold Delhaize retail media team and AHMS. You will take the first steps in branding, to (further) build retail media awareness, consideration and conversion of current/new advertisers on our way to becoming a mature media player. As a B2B marketeer you have a position within the Dutch Ahold Delhaize retail media team that offers advertisers and media agencies both effective and relevant media propositions. Based on our unique 1st party data and shopper context we create powerful communication and activation solutions for our advertisers putting their brands and products in the spotlight. Collaboration and alignment with the Sales team is an ongoing part of the role. The same applies to the B2B marketing team of BRM and the communications team of Ahold Delhaize EU&I.

 

Surf’s up! Together with a small team you will focus on: 

  • Conducting marketing analyses and follow market trends in the retail media landscape; 
  • Clearly positioning the retail media operations of both Ahold Delhaize and Albert Heijn;
  • Making marketing plans based on distinctive customer segments; 
  • Preparing show cases to demonstrate the added value of retail media to advertisers;
  • Target customers with campaigns (both ad-hoc and ‘always on’). Develop campaigns on the basis of triggered marketing activities towards (potential) advertisers and agencies.
  • Measure, monitor and control marketing results and budgets and develop new ideas to ensure maximum ROI; 
  • Create, develop and implement marketing visuals, projects, propositions, strategies and creative content for different marketing channels and ensure maintenance of existing content. 
  • Stakeholder management internally and externally

 

You will set up marketing plans, be responsible for the translation thereof into a communication plan and the implementation of, among other things, a corporate identity, website, newsletter, webinars / events, SEO/SEA, modular (sales) slide decks, etc. This means that the responsibility is strategic, tactical and operational at the same time. 
 

This is how you keep growing  
Ahold Delhaize is growing enthusiastically, but sustainably. If we can grow while having a more positive impact on people or our planet, we’re going for it. We encourage all of our 413,000 colleagues to share this attitude on a personal level, so opportunities to master new skills and expand your capabilities are a given. And because we’re a global family of brands, finding your next challenge comes (almost) as naturally as calling an actual relative. We #daretocare for our people at all levels. What does that translate to in this role? 

  • A gross annual salary of maximum €65.000 gross per year (including holiday allowance) if you work full-time;
  • The development and career prospects you associate with a global player: coaching programs, plenty of growth opportunities and attractive, cross-brand career options; 
  • Lots of ‘me time’: how does 45 vacation days (25.5 regular and 19.5 ADV days) sound? Relax and charge yourself up! 
  • Flexible working hours, the freedom to work from (basically) wherever, or to choose a hybrid mix;
  • A powerful laptop and a smartphone;
  • Travel allowance, discounts on health insurance and groceries;  
  • The chance to drive meaningful change – healthy, affordable food matters – on a truly global scale; 
  • Membership to a lively and diverse community that wholeheartedly embraces courage, inspires growth, and dares to care. 

 
 What do you bring?

  • Combines a Bachelor or Master degree in Marketing or Communication with 8 years of relevant work experience, e.g., in a B2B marketing position within the media industry; 
  • Has experience with Marketing: at  operational (content), tactical (planning), and certainly strategic (positioning) level;
  • Command of both the Dutch and English language at a high/accurate level.  

 
At Ahold Delhaize and our local brands we define diversity broadly, seeing it as inclusive of thoughts and skills, generational differences, LGBTQ+, gender, race and ethnicity, disabilities, nationalities and more, and we accept all people for who they are. 

Dare to care and grow with us?  
We look forward to teaming up at your home away from home: our vibrant HQ, right next to Zaandam station. Want to know more before you hit the Apply button? Anouk Reus, Talent Acquisition Partner Digital, will gladly tell you more. Please send a WhatsApp 0683233817 or an email via anouk.reus@ah.nl 

What
matters to us?

Ahold Delhaize is one of the world’s largest food retail groups and a leader in both supermarkets and e-commerce. Together, we help people eat well, save time and live better – it’s how we make a difference. And we do it because we care: for our customers, our people and the world around us.

Be courageous

"I realized how much impact you can truly have as an individual, working for such a huge international company.”

Live Whole Heartedly 

“The support this company has always offered means the world to me."

Keep Growing

“I feel the freedom to show initiative, propose changes and try new things. Having that freedom gave me wings to fly.”

What our selection
process looks like?

1

Application

Share your enthusiasm for Ahold Delhaize or of our great local brands — explain why do you want to work for us and how you can add value. Your goal is to engage the hiring manager and to get them thinking about you as a potential new hire. Give it your all!

2

Job interview(s)

After you have been selected and depending on the role, you will be invited for one or more job interviews. The job interview, which is a two way conversation, will take place online (via Teams) or at the office. You will be informed by the recruiter. This is your moment to shine (but you always do ofcourse)

3

Online Assessment

When both parties would like to continue the conversation you will be invited for an online assessement, also known as pre-employment tests. The purpose of the test is helping hiring manager determine whether a candidate has the skills, work style, knowlegde of personality to succeed in a the role. 

4

Job Offer

We are thrilled to get you onboard and would like to offer you the job. In this phase we start the conversation about the details which comes with the job, such as compensation, benefits and other contract details. 

5

Welcome the Ahold Delhaize family

We do our utmost for you to feel at home, heard and valued and encourage you to be courageous, live wholehearted and keep growing. Therefore, we start the (pre)onboarding process as soon as you accepted the job offer. This process includes a technical and functional onboarding within Ahold Delhaize or our great familiy of local brands. 

Need help with application or orientation?

You, send me a message and I'll be happy to help you

Anouk Reus

Anouk Reus

Recruiter

Send a message

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